Getting started with the Google Merchant to NetSuite Integration

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This guide is designed to give an overview of the integration as well as provide detailed implementation instructions.

Google Merchant Center helps you get your store and product info into Google and make it available to shoppers across Google. That means everything about your stores and products is available to customers when they search on a Google property.

The Integration App allows users to upload selected product feed to Google Merchant from NetSuite via CSV so you can create product ads based on a feed received from NetSuite (based on item data), schedule feeds as per predefined frequency, and add/edit/delete ad listings as part of the feed.

Using our integration app, your organization saves hours each day of manual work and your focus is shifted to managing your products in NetSuite engineering team can avoid building custom integrations, saving you months of development time and eliminating ongoing maintenance. Private companies, startups, and publicly traded companies who run on NetSuite have been using this and other integrations built on – Celigo’s iPaaS platform.


Below is an overview of the Integration App editions and respective integration flow(s) (a.k.a. data flows). There is only one edition of the integration – Starter.

Flows Starter Standard Premium
Items – Add / Update Items from NetSuite to Google Merchant Included N/A N/A